About
I’m driven by an innate curiosity to understand why people do what they do – and how that makes them feel. I always wanna ask “one more question” so I can really get the nitty-gritty details and uncover a truth no one else has stumbled upon before. I love connecting with people and learning about their quirks.
I’ve always been someone who colors outside the lines. I love research, gathering data and breaking complex situations down into easy-to-understand insights or diagrams always caring my notebook with me. I like to observe and listen. My whole life I noticed things others seem to overlook so easily: hidden street art, a dog and his owner who look alike, a rare flower growing through the pavement. Because I see more, I can connect more things with each other.
“I have a rampaging curiosity about things.”
—Anthony Bourdain
The underlying thread in everything I do? How deeply I care about combining creativity and strategy with an entrepreneurial way of thinking – and how that combination lets me serve people and the brightest ideas…at the same time. Strategy forces me to get and stay curious. To make sense of things.
As a surfer, I approach strategy and life with an optimistic, adventurous, attitude. Always willing to take a calculated risks and happy to paddle out again one more time. I’m really good at changing directions and being flexible because that’s how you stay on your feet.. I fell in love with strategy for exactly the reason I love surfing, no challenge is ever linear or the same, you connect with great people and experience the bliss of success by doing things that seemed impossible at first. Just like every wave is a little different each company or brand requires a different sensitivity to make the most of it.
Sometimes, the strategy work I do isn’t completely linear. But that’s why I love it. It forces me to get curious. To make sense of things. To marry business, culture, and creativity in new ways.
Air France
Virgin Media
SAP.io
Air France
Virgin Media
SAP.io
Clients who loved
working with me
(and who’d totally do it again)
“A world-class communicator and manager, Hannah makes technical strategic decisions immediately accessible and useful to others by always relating the conversation back to the end-user and their needs. Within a few short months, she has single-handedly transformed our approach to brand planning and product marketing, implementing strategies and tactics designed to better serve our audience with consistently on-brand presentation and communication of value, across all products and services.”
—Harry Metzger, PMM at Kantar
“I’ve got to know Hannah as a hard-working, naturally curious lateral thinker. From anthropological research to management theory to last night’s concert review she blends a unique mix of knowledge that she applies with contagious excitement to the benefit of the organization—and everyone she works with.”
—Maximilian Weigl, Strategy Director at 72andSunny
“Hannah’s instinct and ability to understand where opportunities lie to bring new business to a company are exceptional. This gives her the edge in understanding where her extensive and diverse skill set comes into play. Her skills form a clear sign of an individual who is able to look at things from above; focussing with one eye on the macro and the other on the micro. By tactfully interchanging these different perspectives, she’s always positive and pragmatic in her approach when delivering her work.”
—Mark Jenkins, Experience Design Director at 72andSunny
“We brought Hannah in for what started as a quick, self-contained piece of work that soon expanded to touch the entire brand positioning & user experience. Within the first hours she’d zeroed in on the core problem and proposed a solution that, like all the best consultants, felt both totally accessible and just ‘common sense’. She then led & managed the team (senior and junior) to ensure quick & effective delivery.”
—Henry Mason, Head of Trendwatching
“Hannah’s unique background and understanding of culture were a great boost to the strategic thinking behind a successful pitch. She worked across the entire project, providing support to creative and strategy alike, with a sharp eye for identifying interesting opportunities in culture and turning them into springboards for deeper thinking. She’s fun, relentlessly optimistic and a great partner to work with.”
—Bruno Steffens, Director of Strategy at GUT
“Hannah is a highly energetic out-of-the-box-thinker who gets stuff done. You can rely on her at all times. She’s thoughtful, and even though she sometimes asks tough questions, they are always thoughtful and contribute to solving all sorts of business problems.”
—Monika Kanokova, Co-Founder New Standard Studio